Logo Beginnings. Logo Modernism.
Many iconic brands—like Rolex, BMW, Louis Vuitton, and the New York Yankees—use logos designed over 100 years ago. Tracing the origins of the trademark and gathering more than 3,000 logos from the mid-1800s up to 1980, design expert Jens Müller’s exhaustive anthology is a must for anyone fascinated by the evolution of modern corporate identities. Hardcover, 15.6 x 21.7 cm, 1.10 kg, 512 pages
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About the author
16 books · 12 followers
Jens Müller is an accomplished author and educator whose published works and academic contributions are widely featured across schools, universities, and readers in Nepal.
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