WF
About the Author
Winston Fletcher
Category Miscellaneous
Pages 160 Pages
Publication Year 2010
Cover Type Paperback
Type Textbook
Language English
ISBN 9780199568925
Rs. 640
Oxford University Press
Advertising A Very Short Introduction
Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.
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ISBN: 9780199568925
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11 detailsCategory Miscellaneous
Author Winston Fletcher
Publisher Oxford University Press
ISBN 9780199568925
Pages 160 Pages
Publication Year 2010
Cover Type Paperback
Type Textbook
Language English
Authenticity 100% Authentic Edition
SKU 2010000522295
About the author
WF
Winston Fletcher
Verified Author
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