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About the Author

Rory Sutherland

Category Business & Economics
Pages 384 Pages
Publication Year 2021
Cover Type Paperback
Type Non Fiction
Reading Level General

ISBN 9780753556528

Rs. 1,120

W. H. Allen

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Rory Sutherland

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Alchemy
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Alchemy

The Surprising Power of Ideas That Don't Make Sense

By Rory Sutherland · Published by W. H. Allen

Who it's for: Business professionals, marketers, and readers interested in creative problem-solving

Rory Sutherland's 'Alchemy' explores the application of unconventional thinking and creativity to problem-solving, particularly in marketing and business contexts. The book demonstrates how imaginative and often counter-intuitive approaches can lead to significant breakthroughs and success in various aspects of life and commerce.Why You Should Read? Examines innovative strategies for tackling complex problems. Offers fresh perspectives on marketing, business, and human behavior. Provides practical insights through engaging real-world examples. Challenges traditional logic by advocating for creative, contrarian solutions.

Business & EconomicsGeneral Books

Highlights

  • Explores counter-intuitive approaches to problem-solving
  • Offers fresh perspectives on marketing and human behavior
  • Includes real-world examples and practical insights
  • Challenges traditional logic in business contexts

Themes

Creativity · Problem-solving · Marketing · Human behavior · Counter-intuitive thinking

Available formats

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Paperback

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Rs. 1,120
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ISBN: 9780753556528
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Specifications

12 details
Category Business & Economics
Author Rory Sutherland
Publisher W. H. Allen
ISBN 9780753556528
Pages 384 Pages
Publication Year 2021
Cover Type Paperback
Type Non Fiction
Reading Level General
Language English
Authenticity 100% Authentic Edition
SKU 2010000036068

About the author

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Rory Sutherland
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Out of stock
Alchemy The Surprising Power Of Ideas That Dont Make Sense

Alchemy The Surprising Power Of Ideas That Dont Make Sense

by Rory Sutherland

Rs. 1,278

Questions about this book

What is the main idea of the book?

The book argues that unconventional and creative thinking, often counter-intuitive, can lead to breakthroughs in marketing, business, and problem-solving.

Who is the author?

Rory Sutherland, known for his work in advertising and behavioral economics.

What kind of examples does the book use?

It uses real-world examples to illustrate how imaginative approaches can solve complex problems.

Is this book only for marketers?

No, it is relevant to anyone interested in creative problem-solving and understanding human behavior in business contexts.