ISBN 9780143459774
Rs. 640
Penguin Books
Big Country, Little Business
Who it's for: aspiring entrepreneurs and small business owners
Big Country, Little Business is an insightful and practical guide tailored for aspiring entrepreneurs who want to establish and grow their own micro-enterprises. Written by a trio of experienced professionals, the book provides a step-by-step roadmap to navigate the complexities of starting a small business in a big, competitive economy. It combines actionable advice, real-life examples, and motivational insights to empower readers with the tools they need to turn their ideas into thriving ventures. With a focus on simplicity and accessibility, the authors demystify the entrepreneurial journey, addressing common challenges like financial management, marketing strategies, and operational efficiency. Whether you’re dreaming of starting a new business or scaling an existing one, this book is a valuable resource for success. Why You Should Read This Book A comprehensive and beginner-friendly guide to launching a micro-enterprise. Offers practical strategies for overcoming common challenges faced by small business owners. Includes real-world examples and case studies that inspire and educate. Written by experienced authors with expertise in business development and entrepreneurship. A perfect resource for anyone looking to turn their passion into a profitable business. About the Authors Pallavi Rao Chaturvedi is an entrepreneur and educationist with a passion for empowering individuals to pursue their dreams. With years of experience in mentoring small business owners, Pallavi brings a wealth of practical knowledge and insight to this book. Siddharth Chaturvedi is a business strategist and entrepreneur known for his innovative approaches to micro-enterprise development. His expertise lies in creating sustainable business models that thrive in competitive markets. Santosh Choubey is a renowned thought leader and advocate for grassroots entrepreneurship. His contributions to the book reflect his deep understanding of the challenges and opportunities in building small-scale enterprises in diverse economies.
Highlights
- Step-by-step roadmap for starting a small business
- Addresses financial management, marketing, and operational efficiency
- Includes real-world examples and case studies
- Written by three experienced professionals in business development
Themes
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Sign inQuestions about this book
What is the main focus of this book?
The book focuses on guiding aspiring entrepreneurs to establish and grow micro-enterprises, providing a step-by-step roadmap and addressing common challenges.
Who are the authors?
The authors are Pallavi Rao Chaturvedi, an entrepreneur and educationist; Siddharth Chaturvedi, a business strategist; and Santosh Choubey, an advocate for grassroots entrepreneurship.
Does the book include practical examples?
Yes, it includes real-world examples and case studies to inspire and educate readers.
What topics does it cover?
It covers financial management, marketing strategies, operational efficiency, and other aspects of starting and scaling a small business.