About the Author
Malcolm Gladwell
ISBN 9780141014593
Rs. 960
Penguin Books
Blink
Who it's for: Readers interested in psychology, decision-making, and self-improvement.
In 'Blink,' Malcolm Gladwell explores the nature of rapid cognition, demonstrating how instant judgments and instinctive decisions often prove more accurate and effective than prolonged deliberation. He examines the science behind these "thin slices" of information, revealing how individuals make snap judgments based on limited data and the profound impact these choices have across various domains.Why You Should Read? Gain insight into the mechanisms of intuition and unconscious decision-making. Discover real-world examples illustrating the power and pitfalls of snap judgments. Understand how to harness quick thinking while recognizing potential biases. Learn from an engaging blend of psychology, neuroscience, and compelling storytelling.
Highlights
- Examines the science of 'thin slicing'—decisions from limited data.
- Shows when intuition is reliable and when it leads astray.
- Draws on psychology, neuroscience, and engaging case studies.
- A New York Times bestseller on decision-making.
- Includes insights for business, education, and personal growth.
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Questions about this book
What is the main idea of Blink?
Blink argues that rapid, instinctive judgments can be as accurate or more accurate than careful deliberation, and it explores the science behind these snap decisions.
Does the book provide examples?
Yes, it includes real-world examples illustrating both the power and pitfalls of quick thinking.
Is this book based on scientific research?
Yes, it draws on psychology and neuroscience to explain how intuition works.
Who would benefit from reading this book?
Anyone interested in understanding decision-making, from business professionals to general readers.