About the Author
Renée Mauborgne
ISBN 9781509832217
Rs. 1,120
Pan Macmillan
Blue Ocean Shift
Who it's for: leaders, entrepreneurs, and professionals seeking to redefine their industry
Blue Ocean Shift, from Renée Mauborgne and Chan Kim, provides a practical framework for organizations to move beyond intense competition and create uncontested new market spaces. Building on the core concepts of Blue Ocean Strategy, this book offers a clear roadmap for achieving sustainable growth through innovation.Why You Should Read? Learn a systematic approach to create new market spaces, moving beyond existing competition. Access practical tools and a step-by-step guide to foster innovation and drive organizational change. Explore diverse real-world case studies demonstrating successful market creation and sustained growth. Gain insights essential for leaders, entrepreneurs, and professionals aiming to redefine their industry.
Highlights
- Step-by-step framework for market creation
- Practical tools for fostering innovation
- Real-world case studies of successful market creation
- Insights for leaders, entrepreneurs, and professionals
Themes
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10 detailsAbout the author
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Questions about this book
Is this book a sequel to Blue Ocean Strategy?
It builds on the core concepts of Blue Ocean Strategy, offering a practical framework and roadmap for applying them.
What does the book provide?
It provides a step-by-step guide, practical tools, and real-world case studies to help organizations create new market spaces.
Who is the target audience?
The book is aimed at leaders, entrepreneurs, and professionals who want to drive innovation and redefine their industry.
What is the main focus?
The main focus is on moving beyond intense competition and creating uncontested market spaces for sustainable growth.