About the Author
Ramya Ramamurthy
ISBN 9789388322683
Rs. 960
Context
Branded in History: Fresh Marketing Lessons From Vintage Brands
Who it's for: Marketing professionals, business students, and readers interested in Indian economic history
Discover the captivating history of branding in colonial India through 'Branded in History'. This book explores how iconic Indian brands were conceived, distributed, and marketed between 1847 and 1947, a pivotal century when modern consumer behavior was taking root and branding was in its infancy. It examines the successes and failures of a diverse range of products, from consumer goods like Lux soaps and Dalda to industrial players like Atlas Cycles, offering timeless marketing wisdom for today's dynamic market.Why You Should Read? Uncover fresh marketing insights from the strategies of successful vintage Indian brands. Understand the historical evolution of advertising and consumer behavior in India. Learn how brands like Lux and Dalda built lasting legacies in a constantly changing market. Gain valuable lessons applicable to modern branding and business challenges.
Highlights
- Covers branding history in colonial India, 1847–1947
- Examines successes and failures of brands like Lux, Dalda, and Atlas Cycles
- Offers marketing lessons applicable to modern branding
- Traces the evolution of advertising and consumer behavior in India
Themes
Available formats
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Specifications
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Sign inQuestions about this book
What time period does the book cover?
It covers the century from 1847 to 1947, a pivotal period when modern consumer behavior was taking root in colonial India.
Which brands are discussed?
The book examines a range of products, including consumer goods like Lux soaps and Dalda, and industrial players like Atlas Cycles.
What can I learn from this book?
You can learn about the historical evolution of advertising and consumer behavior in India, and gain marketing insights from the strategies of vintage brands.
Is this book relevant for modern marketers?
Yes, it offers timeless marketing wisdom and lessons from the successes and failures of these brands that can be applied to today's dynamic market.