Branded in History: Fresh Marketing Lessons From Vintage Brands
Discover the captivating history of branding in colonial India through 'Branded in History'. This book explores how iconic Indian brands were conceived, distributed, and marketed between 1847 and 1947, a pivotal century when modern consumer behavior was taking root and branding was in its infancy. It examines the successes and failures of a diverse range of products, from consumer goods like Lux soaps and Dalda to industrial players like Atlas Cycles, offering timeless marketing wisdom for today
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About the author
16 books · 12 followers
Ramya Ramamurthy is an accomplished author and educator whose published works and academic contributions are widely featured across schools, universities, and readers in Nepal.
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Buy Branded in History: Fresh Marketing Lessons From Vintage Brands Online in Nepal · Buyer's Guide & Overview
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