Brandsutra

Ujaya has fifteen plus years of combined experience in the field of management, strategic 360 degree communication/branding and social communication development. He has developed and implemented successful advertising campaigns, media & PR strategy and behavior change communication programs. He has made a prominent footprint for integrated planning skill across the corporate world and development sector communication. He has been a regular columnist for the branding & advertising in The Himalayan Times and a steady contributor in Campaign Asia-Pacific. The book is a compilation of the writer's contributions to the "Brand Basics" column of The Himalayan Times' Perspectives. The chapters of the book touch upon the diverse topics of brand building, rural marketing, advertising and marketing communication with key lessons & examples cited from both local & international case studies.