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About the Author

Martin Lindstrom

Category Business & Economics
Pages 272 Pages
Publication Year 2009
Cover Type Paperback
Type Non Fiction
Reading Level General

ISBN 9781847940131

Rs. 1,120

Cornerstone

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Martin Lindstrom

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Buyology
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Buyology

How Everything We Believe about Why We Buy Is Wrong

By Martin Lindstrom · Published by Cornerstone

Who it's for: Marketers, advertisers, business strategists, and readers interested in consumer psychology

Martin Lindstrom's Buyology investigates the subconscious forces that influence consumer purchasing decisions. Through extensive research, including neuroscience studies and real-world examples, Lindstrom challenges conventional marketing wisdom, revealing hidden psychological and emotional triggers that shape why we buy.Why You Should Read? Examines consumer behavior from a fresh, evidence-based perspective. Offers valuable insights for marketers, advertisers, and business strategists. Integrates neuroscience to explain the subconscious aspects of buying. Provides accessible understanding of complex consumer psychology concepts.

Business & EconomicsGeneral Books

Highlights

  • Uses neuroscience studies to explain buying behavior
  • Challenges conventional marketing wisdom
  • Reveals hidden psychological and emotional triggers
  • Real-world examples illustrate concepts
  • Insights for marketers, advertisers, and business strategists

Themes

Consumer behavior · Subconscious influence · Marketing · Neuroscience

Available formats

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Paperback

Physical

Rs. 1,120
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ISBN: 9781847940131
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Specifications

12 details
Category Business & Economics
Author Martin Lindstrom
Publisher Cornerstone
ISBN 9781847940131
Pages 272 Pages
Publication Year 2009
Cover Type Paperback
Type Non Fiction
Reading Level General
Language English
Authenticity 100% Authentic Edition
SKU 2010000032350

About the author

ML
Martin Lindstrom
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Questions about this book

What is the main focus of Buyology?

It investigates the subconscious forces that influence consumer purchasing decisions, using neuroscience research and real-world examples.

Who would benefit from reading this book?

Marketers, advertisers, and business strategists, as well as anyone interested in understanding consumer behavior from an evidence-based perspective.

Does the book use scientific research?

Yes, it incorporates neuroscience studies to explain the subconscious aspects of buying.

What makes this book different from other marketing books?

It challenges conventional marketing wisdom and provides a fresh, evidence-based perspective on why people buy.