BG
About the Author
Bruce Greenwald
Category Management & Leadership
Cover Type Paperback
Type Textbook
Language English
ISBN 9781591841807
Rs. 2,238
Competition Demystified
Presents a theory of competition that challenges the methods of Michael Porter's Competitive Strategy, arguing that a competitor's ease in entering or expanding in a given market is the only essential factor in determining advantage, in a guide that also provides a range of examples and application lessons. Reprint. 30,000 first printing.
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Rs. 2,238
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ISBN: 9781591841807
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Specifications
8 detailsCategory Management & Leadership
Author Bruce Greenwald, Judo Kahn
ISBN 9781591841807
Cover Type Paperback
Type Textbook
Language English
Authenticity 100% Authentic Edition
SKU 2010000432259
About the author
BG
Bruce Greenwald
Verified Author
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