About the Author
Sangeeta Waldron
ISBN 9789393559425
Rs. 800
Rupa Publications
Corporate Social Responsibility is not Public Relations
Who it's for: business professionals and students interested in CSR
Sangeeta Waldron challenges the conventional view of Corporate Social Responsibility (CSR), asserting that it must be an authentic core business practice, not merely a public relations tactic. This book provides a clear framework for integrating genuine social responsibility to foster lasting trust and maximize long-term business performance.Why You Should Read? Learn to implement authentic CSR strategies for true business impact. Understand the precise and ethical role of Public Relations within CSR initiatives. Gain actionable insights from global business leaders and established companies like Tata, Dabur, and ITC. Build and sustain consumer and employee trust in today's value-driven market.
Highlights
- Challenges conventional view of CSR as PR tactic
- Provides framework for integrating authentic CSR
- Insights from global leaders and companies like Tata, Dabur, ITC
- Explores ethical role of PR within CSR initiatives
- Focuses on building trust and long-term business performance
Themes
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10 detailsAbout the author
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Questions about this book
What is the main argument of the book?
The book argues that CSR should be an authentic core business practice, not just a public relations tactic, to build lasting trust and improve long-term performance.
Does the book provide practical guidance?
Yes, it offers a clear framework for integrating genuine social responsibility into business operations.
Which companies are mentioned?
The book includes insights from global business leaders and established companies like Tata, Dabur, and ITC.
What is the role of public relations according to the book?
The book explains the precise and ethical role of public relations within CSR initiatives, distinguishing it from superficial PR tactics.