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Roberto Verganti

Pages 288 Pages
Publication Year 2009
Cover Type Paperback
Type Textbook
Language English

ISBN 9781422124826

Rs. 2,345

Harvard Business School Press

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Roberto Verganti

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Design Driven Innovation
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Design Driven Innovation

By Roberto Verganti · Published by Harvard Business School Press

Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. This book shows that for truly breakthrough products and services, we must look beyond customers. It offers a fresh view of innovation thinking and practice.

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Author Roberto Verganti
Publisher Harvard Business School Press
ISBN 9781422124826
Pages 288 Pages
Publication Year 2009
Cover Type Paperback
Type Textbook
Language English
Authenticity 100% Authentic Edition
SKU 2010000541920

About the author

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Roberto Verganti
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