Doing Business Globally

The Lessons Learned Series Wondering how the most accomplished leaders from around the globe have tackled their toughest challenges? Now you can find out with Lessons Learned. Concise and engaging, each volume in this new series offers twelve to fourteen insightful essays by top leaders in business, the public sector, and academia on the most pressing issues they've faced. A crucial resource for today's busy executive, Lessons Learned gives you instant access to the wisdom and expertise of the world's most talented leaders.Featuring interviews with:Philip Kotler, Kellogg School of ManagementSir David Bell, PearsonMaurice Levy, PublicisSir Michael Rake, KPMG