About the Author
Greg Hoffman
ISBN 9781847943552
Rs. 1,280
Penguin Business
Emotion by Design
Creative Leadership Lessons from a Lifetime Inside Nike
Who it's for: marketers, brand managers, and business leaders
"Emotion by Design" by Greg Hoffman, former Chief Marketing Officer at Nike, offers a practical framework for infusing creativity and emotional connection into branding and marketing. Drawing on his experience crafting iconic campaigns for global sports figures and major events, Hoffman reveals how strategic design can build powerful, resonant brands.Why You Should Read? Learn how to integrate emotion into brand strategy and product design. Gain insights from Nike's successful marketing campaigns and creative processes. Discover methods for fostering a creative culture within any organization. Understand the importance of storytelling in connecting with customers.
Highlights
- Written by Greg Hoffman, former Chief Marketing Officer at Nike
- Draws on experience crafting iconic campaigns for global sports figures and major events
- Offers a practical framework for infusing creativity and emotional connection into branding
- Includes methods for fostering a creative culture within any organization
- Emphasizes the importance of storytelling in connecting with customers
Themes
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11 detailsAbout the author
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Sign inQuestions about this book
Who is the author of Emotion by Design?
The author is Greg Hoffman, former Chief Marketing Officer at Nike.
What is the main focus of the book?
The book focuses on integrating creativity and emotional connection into branding and marketing, based on Hoffman's experience at Nike.
Does the book provide practical advice?
Yes, it offers a practical framework and methods for fostering a creative culture within any organization.
What kind of campaigns does the author discuss?
The author discusses iconic campaigns for global sports figures and major events, drawing from his time at Nike.
Is the book suitable for non-marketers?
While aimed at marketers and business leaders, the insights on creativity and storytelling can apply to anyone interested in brand building.