About the Author
Paul Westhead
ISBN 9780199670543
Rs. 480
Oxford University Press
Entrepreneurship
Who it's for: Students and newcomers to entrepreneurship studies
Authored by Paul Westhead and Mike Wright, 'Entrepreneurship' offers a concise yet comprehensive examination of the field. This book explores the defining characteristics, inherent challenges, and effective strategies of successful entrepreneurs, covering innovation, startup dynamics, and the broader impact of entrepreneurial ventures on economic growth and society across diverse global contexts.Why You Should Read? Provides a foundational understanding of entrepreneurship and its core principles. Explores the characteristics of successful entrepreneurs and how these traits contribute to business success. Examines the role of innovation, risk-taking, and various entrepreneurial ventures in economic development. Integrates theoretical concepts with practical insights through case studies and real-world examples.
Highlights
- Examines defining characteristics and strategies of successful entrepreneurs
- Covers innovation, startup dynamics, and global contexts
- Integrates theory with practical case studies and examples
- Explores the role of entrepreneurship in economic development
Themes
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Sign inQuestions about this book
What does this book cover?
It covers the defining characteristics, challenges, and strategies of successful entrepreneurs, including innovation, startup dynamics, and the impact of ventures on economic growth and society.
Who are the authors?
The authors are Paul Westhead and Mike Wright, both academics in the field of entrepreneurship.
Does it include practical examples?
Yes, it integrates theoretical concepts with practical insights through case studies and real-world examples.
Is it suitable for beginners?
Yes, it provides a foundational understanding of entrepreneurship and its core principles, making it suitable for those new to the subject.