About the Author
Vijay Govindarajan
ISBN 9781647826253
Rs. 1,920
Harvard Business Review Press
Fusion Strategy
How Real-Time Data and AI Will Power the Industrial Future
Who it's for: business leaders and managers in industrial sectors
In "Fusion Strategy," Vijay Govindarajan and Venkat Venkatraman present a framework for businesses to thrive in the digital age by integrating physical products with real-time data and artificial intelligence. This book demonstrates how companies can move beyond traditional product-service separation to unlock new value, drive innovation, and build a lasting competitive advantage.Why You Should Read? Understand how real-time data and AI are becoming the most valuable assets for future industrial success. Discover methods for fusing physical and digital domains to create intelligent products and personalized customer experiences. Learn to solve customer problems proactively and in real-time, leveraging deep data insights. Explore practical examples from industry leaders like John Deere and Tesla successfully implementing Fusion Strategy.
Highlights
- Presents a framework for fusing physical products with digital data and AI
- Explains how real-time data and AI become key industrial assets
- Shows methods for creating intelligent products and personalized experiences
- Includes examples from industry leaders like John Deere and Tesla
Themes
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Questions about this book
What is the main idea of Fusion Strategy?
The book presents a framework for businesses to integrate physical products with real-time data and AI, moving beyond traditional product-service separation to unlock new value and build competitive advantage.
Who are the authors?
The book is by Vijay Govindarajan and Venkat Venkatraman, though the provided information lists only Vijay Govindarajan as the author.
What kind of examples does the book include?
It includes practical examples from industry leaders like John Deere and Tesla that have successfully implemented the Fusion Strategy.
What is the publication date and publisher?
It was published in 2024 by Harvard Business Review Press.