About the Author
Sean Ellis
ISBN 9780753545379
Rs. 1,280
Virgin Books
Hacking Growth
Who it's for: business leaders, marketers, and entrepreneurs seeking growth strategies
Growth is a critical metric for assessing company value in today's market. Hacking Growth presents a practical, systematic method for achieving scalable growth by applying a data-driven, cross-functional approach. Similar to how The Lean Startup revolutionized product development, this book provides a framework for accelerating market share and focusing on the crucial aspects of customer engagement, retention, acquisition, and monetization.Why You Should Read? Discover a proven, systematic methodology for driving sustainable business growth. Learn how to establish and manage effective growth teams and identify key growth levers. Gain actionable strategies for acquiring, retaining, engaging, and monetizing your customer base. Transition from traditional marketing to a more collaborative, data-driven, and results-oriented approach.
Highlights
- Presents a systematic framework for scalable growth
- Focuses on customer acquisition, retention, engagement, and monetization
- Shows how to build and manage effective growth teams
- Emphasizes data-driven, cross-functional approach
- Compares to The Lean Startup in its impact on product development
Themes
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Sign inQuestions about this book
What is the main focus of the book?
The book presents a practical, systematic method for achieving scalable growth through a data-driven, cross-functional approach, focusing on customer engagement, retention, acquisition, and monetization.
How does this book compare to The Lean Startup?
It is similar in that it provides a framework for accelerating market share, but specifically for growth hacking rather than product development.
What will I learn from this book?
You will learn how to establish and manage effective growth teams, identify key growth levers, and apply actionable strategies for acquiring, retaining, engaging, and monetizing customers.
Who is this book for?
It is for business leaders, marketers, and entrepreneurs who want to transition from traditional marketing to a more collaborative, data-driven, and results-oriented approach.