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Katy Milkman

Category Business & Economics
Cover Type Paperback
Type Non Fiction
Reading Level General
Language English

ISBN 9781785043734

Rs. 960

Penguin Business

Written by

KM

Katy Milkman

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How to Change
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How to Change

By Katy Milkman · Published by Penguin Business

Who it's for: Readers seeking evidence-based strategies for personal or professional change

In "How to Change," award-winning Wharton Professor Katy Milkman provides a practical, science-backed framework for achieving personal and professional goals. Drawing on her extensive research in behavioral science, Milkman explains why people struggle with change and offers strategies to overcome common obstacles by understanding and harnessing human impulses.Why You Should Read? Learn evidence-based strategies to successfully reach your personal and professional objectives. Understand the seven common impulses that often sabotage attempts at positive change. Discover how to leverage these impulses as driving forces to build new, effective behaviors. Access practical tools and engaging case studies to implement lasting change in your life.

Business & EconomicsGeneral Books

Highlights

  • Based on research in behavioral science by Wharton Professor Katy Milkman
  • Identifies seven common impulses that sabotage change
  • Offers strategies to turn these impulses into driving forces
  • Includes practical tools and engaging case studies

Themes

Behavioral science · Personal change · Goal achievement · Habit formation

Available formats

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Paperback

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Rs. 960
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ISBN: 9781785043734
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Specifications

10 details
Category Business & Economics
Author Katy Milkman
Publisher Penguin Business
ISBN 9781785043734
Cover Type Paperback
Type Non Fiction
Reading Level General
Language English
Authenticity 100% Authentic Edition
SKU 2010000002865

About the author

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Katy Milkman
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Questions about this book

What is the main premise of the book?

The book argues that people struggle with change because of common impulses, and by understanding and harnessing these impulses, you can achieve your goals.

Who is the author and what is her background?

Katy Milkman is an award-winning Wharton Professor with extensive research in behavioral science.

What kind of content can I expect?

The book provides a practical framework, strategies, and case studies to help implement lasting change.

Is this book based on scientific evidence?

Yes, it draws on the author's research in behavioral science.