Lost And Founder A Painfully Honest Field Guide To The Startup World

Rand Fishkin, the founder and former CEO of Moz, is one of the world's leading experts on seo. Moz is now a dollar 45 million a year business, but Fishkin's business and reputation took 15 years to grow and his start-up began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt. Now fishkin pulls back the curtain on tech start-up mythology, exposing the ups and downs of start-up life that most ceos would rather keep secret. For instance, a minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives to your business can fizzle quickly. Revenue and profitability won't protect you from layoffs. and venture capital always comes with strings attached.