Never Settle

Never Settle: Persuasion and Negotiation Skills to Get What You Want is a practical guide to becoming more confident and effective in everyday negotiations. Attia Qureshi and John Richardson show readers how to create value rather than simply fight for a larger share, whether negotiating a salary, resolving a disagreement, making a purchase, or navigating relationships. Drawing on their teaching experience at Harvard, MIT, and the University of Michigan, plus lessons associated with FBI negotiation approaches, the authors pair persuasion principles with repeatable exercises. Readers learn to build trust through reciprocity, understand both sides’ real interests, use a strategic “no,” manage rejection, and develop creative win-win outcomes.