Reposition To Unleash The Power Of News Channels

"It offers an overview of the news scene with specific analysis as to why news television channels have not acquired mass, as if - seeing is no longer believing! or that more is not merrier! This book raises many contentious issues and provokes a larger debate. Written by a doyen of media and communication research in India, this book is almost encyclopedic. Many sections in this book could be independent book by themselves and is also the reason for many issues are left open-ended. For, these are ongoing issues fast unfolding." With 50 years of unique track, Dr. N Bhaskara Rao stands out in India as a pioneer in media and communication research, as a foremost Indian to have a Ph.D in Mass Communication (1968-70) Dr. Rao held senior advisory positions including the Ministry of information and Broadcasting (two stints 1974-77 and 1980-84). Не founded more than a couple of Institutes spread across the country. He pioneered readership (1971-74), listenership (1974-84), and television and viewer ship studies (1984-90). He brings together in this book his insights from decades of analysis of trends empirical research policy roles and a critical overview of the larger public scene in the country.