Samsung Rising

Based on years of extensive reporting, Geoffrey Cain provides an unprecedented look inside Samsung, revealing its transformation from a modest South Korean agricultural company into a dominant global technology empire. This book chronicles the strategic gambles, fierce rivalries, and internal pressures that propelled Samsung to its current status as the world's leading smartphone manufacturer and a key supplier for competitors like Apple.Why You Should Read? Discover Samsung's journey from humble origins to a multi-billion dollar tech conglomerate employing over 350,000 people. Gain insight into the bold leadership and high-stakes decisions that shaped Samsung's technological advancements, including its pivotal role in the PC revolution. Understand the complex corporate dynamics and global competition, from its rivalry with Apple and Google to the challenges posed by events like the Galaxy Note 7 recall. Explore how a determined Asian competitor rose to challenge and often surpass established Western tech giants.