Six Rules Of Brand Revitalization

Are you responsible for reinvigorating your brand to achieve enduring profitable growth? Or for keeping a strong brand from fading in relevance and value? World-class brand marketers Larry Light and Joan Kiddon specialize in revitalizing great brands to reignite and sustain growth. Now, they’ve updated their best-selling Six Rules of Brand Revitalization to deliver all the practical insights and techniques you need to do it, too. Light and Kiddon show how to apply their foundational rules today, serving today’s informed and skeptical customers. Step by step, you’ll refocus your organization, restore brand relevance, reinvent brand experience, reinforce a “results culture,” rebuild brand trust and realize global alignment. The authors reveal core “truths” for avoiding brand deterioration, identify warning signs of trouble and offer specific techniques for overcoming them.