CD

About the Author

Charles Duhigg

Category Business & Economics
Pages 400 Pages
Publication Year 2016
Cover Type Paperback
Type Textbook
Language English

ISBN 9780812993394

Rs. 960

Penguin Random House Group

Written by

CD

Charles Duhigg

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Smarter Faster Better The Secrets Of Being Productive In Life And Business

Smarter Faster Better The Secrets Of Being Productive In Life And Business

At the core of Smarter Faster Better are eight key productivity concepts—from motivation and goal setting to focus and decision making—that explain why some people and companies get so much done. Drawing on the latest findings in neuroscience, psychology, and behavioral economics—as well as the experiences of CEOs, educational reformers, four-star generals, FBI agents, airplane pilots, and Broadway songwriters—this painstakingly researched book explains that the most productive people, companies, and organizations don’t merely act differently. They view the world, and their choices, in profoundly different ways. A young woman drops out of a PhD program and starts playing poker. By training herself to envision contradictory futures, she learns to anticipate her opponents’ missteps—and becomes one of the most successful players in the world. A group of data scientists at Google embark on a four-year study of how the best teams function, and find that how a group interacts is more important than who is in the group—a principle, it turns out, that also helps explain why Saturday Night Live became a hit. A Marine Corps general, faced with low morale among recruits, reimagines boot camp—and discovers that instilling a “bias toward action” can turn even the most directionless teenagers into self-motivating achievers. The filmmakers behind Disney’s Frozen are nearly out of time and on the brink of catastrophe—until they shake up their team in just the right way, spurring a creative breakthrough that leads to one of the highest-grossing movies of all time. What do these people have in common? They know that productivity relies on making certain choices. The way we frame our daily decisions; the big ambitions we embrace and the easy goals we ignore; the cultures we establish as leaders to drive innovation; the way we interact with data: These are the things that separate the merely busy from the genuinely productive. In The Power of Habit, Pulitzer Prize–winning jour

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ISBN: 9780812993394
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11 details
ISBN 9780812993394
Pages 400 Pages
Publication Year 2016
Cover Type Paperback
Type Textbook
Language English
Authenticity 100% Authentic Edition
SKU 2010000188897

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