Start Up Marketing Strategies

This book presents 11 real-life case studies of Indian start-ups, offering an in-depth analysis of their marketing challenges across product, price, place, and promotion. It examines the experiences of successful Indian entrepreneurs from diverse sectors including health tech, fintech, media and entertainment, and fast-moving consumer goods (FMCG). Each case illuminates specific marketing mix dilemmas and details the innovative strategies employed by founders and CEOs to overcome them.Why You Should Read? Gain practical insights into real-world marketing challenges faced by start-ups. Learn from the innovative solutions and decisions of Indian entrepreneurs. Understand the application of marketing mix principles in diverse start-up environments. Explore case studies covering health tech, fintech, FMCG, and media sectors.