The Design of Business

Name: The Design of Business
Price: 2878 NPR
Availability: InStock
ISBN: 9781422177808

By Roger L. Martin

Most companies today have innovation envy. Many make genuine efforts to be innovative: they spend on R & D, bring in creative designers, hire innovation consultants; but they still get disappointing results. Roger Martin argues that to innovate and win, companies need 'design thinking'.

Management & Leadership General Books Business & Economics

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ISBN: 9781422177808

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Category Management & Leadership

Author Roger L. Martin

ISBN 9781422177808

Cover Type Paperback

Type Textbook

Language English

Authenticity 100% Authentic Edition

SKU 2010000312186

About the author

Roger L. Martin

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