The Four

In The Four, Scott Galloway examines how Amazon, Apple, Facebook, and Google achieved global dominance. He dissects the business strategies, innovations, and often aggressive tactics these tech giants employed, while also scrutinizing their profound impact on society, business, and individual privacy.Why You Should Read? Understand the inner workings of the world's most powerful tech companies. Gain sharp business insights presented with clear, engaging analysis. Evaluate the ethical and societal consequences of big tech's influence. Learn from a respected business professor and entrepreneur's perspective.