The Illusion of Choice

Name: The Illusion of Choice
Price: 958 NPR
Availability: InStock
ISBN: 9780857199744

By Richard Shotton

Every day we make hundreds of choices. These choices might feel like they are freely made, but psychologists have shown that subtle changes in the way the products are positioned can radically change how customers behave. The Illusion of Choice identifies the 16 1⁄2 most important psychological biases that anyone in business needs to be aware of.

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ISBN: 9780857199744

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Category History

Author Richard Shotton

ISBN 9780857199744

Cover Type Paperback

Type Textbook

Language English

Authenticity 100% Authentic Edition

SKU 2010000323878

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Richard Shotton

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