ISBN 9789348098016
Rs. 558
Jaico Publishing House
The Psychology of Marketing
This book serves as the ultimate prequel to every marketing guide you've ever come across. Beyond the polished models, trendy buzzwords, and complex theories lie the raw, unfiltered truths of human behavior that truly drive marketing success. Discover the psychological triggers behind everyday decisions, from why ₹990 feels like a bargain compared to ₹1,000 to how an innocent scroll on Instagram Reels turns into an hour-long binge. Dive deep into the mechanisms marketers use to subtly influence our choices, often without us realizing they're pulling the strings. Why You Should Read This Book: Understand the Unspoken Rules of Persuasion: Learn the hidden psychological tactics that shape consumer behavior. Decode Your Own Habits: Gain insights into how marketing strategies influence your daily decisions and spending habits. Master the Art of Influence: Equip yourself with tools to apply these marketing principles effectively in your personal and professional life. Stay Ahead with Cutting-Edge Knowledge: Explore modern concepts like Neuromarketing and the Psychology of AI. See the Invisible Strings: Once you uncover these secrets, you'll never look at advertisements, social media, or even your own choices the same way again. Ready to embark on a journey through the fascinating world of marketing psychology? This is more than just a book—it's your backstage pass to understanding the mind games that make us open our wallets willingly. Get ready to dive deeper than you ever thought possible.
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