The Story of Nike

Did you know... The original name of Nike was Blue Ribbon Sports? The first 5 pairs of the company’s shoes were imported from Japan? Phil Knight was just 24 years old when he launched the athletic shoe company, Nike, a company that would shortly become a frontrunner on a fast track. Named after the Greek goddess of victory, today Nike is the world’s #1 shoe and apparel company. We bring you the story about the origins, leaders, growth and products of Nike, a paragon of technological innovation in the market for sportsinspired products and services. JAICO’S CREATIVE COMPANIES SERIES explores how today’s great companies operate and inspires young readers to become the entrepreneurs and businessmen of tomorrow.