Think Bigger

In "Think Bigger," acclaimed author and choice expert Sheena Iyengar presents a groundbreaking method to answer the question: How do we generate our best ideas? Drawing on recent advancements in neuro- and cognitive sciences, Iyengar offers practical, evidence-backed tools designed to spark creative thinking and empower individuals to make more meaningful choices.Why You Should Read? Learn an innovative, research-backed method for consistent idea generation. Access practical tools derived from neuro- and cognitive sciences to enhance creativity. Demystify the creative process, proving that powerful ideas are accessible to everyone, not just a select few. Develop strategies for making more impactful and meaningful decisions in all aspects of life.