What The Customer Wants You To Know How Everybody Needs To Think Differently About Sales

What The Customer Wants You To Know: How Everybody Needs To Think Differently is a book written by Ram Charan and published by Penguin UK. In this book, Ram Charan brings his expertise and explains how the crisis of a broken selling system can be tackled. According to the author, today selling has become a war of prices. Conducting a business transaction is no longer fun according to the author since most customers feel cheated by their respective vendors. In this book, the author states that the easiest way to avoid the hassle is to understand the customer’s point of view. He states that instead of feeling cheated, the consumer should look to the seller for assistance in today’s cost-effective times.