Writing That Works

Writing That Works is the essential guide for anyone looking to master clear, concise, and impactful written communication in a professional setting. From entry-level professionals to seasoned executives, this classic resource offers expert advice on crafting compelling business memos, reports, emails, speeches, and resumes. It provides practical strategies and real-world examples to help readers articulate their thoughts effectively, drive action with persuasive language, and achieve their career goals through superior writing.Why You Should Read? Enhance your professional communication by learning to articulate thoughts clearly in business emails, memos, and reports. Drive action and inspire with words by crafting persuasive proposals, recommendations, and presentations. Achieve career goals by writing resumes and cover letters that capture attention and lead to successful interviews. Master persuasive writing techniques to create effective fund-raising and sales letters that deliver tangible results. About the AuthorKenneth Roman is a distinguished figure in the advertising industry, known for his leadership and expertise in communication. As the former Chairman and CEO of Ogilvy & Mather Worldwide, he has extensive experience in crafting messages that resonate and drive results. His insights into effective business writing are drawn from a career at the forefront of global marketing and communication.Joel Raphaelson is an accomplished writer and advertising executive who has collaborated with Kenneth Roman on this influential guide. His background in crafting compelling narratives and persuasive copy for major campaigns contributes significantly to the practical advice and real-world examples found within Writing That Works. Raphaelson's expertise helps readers understand how to apply writing principles to achieve their professional objectives.