About the Author
Albert Moukheiber
ISBN 9781915054708
Rs. 800
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Your Brain Is Playing Tricks On You
How the Brain Shapes Opinions and Perceptions
Our brains don't simply perceive the world; they actively reconstruct it, often leading to surprising shortcuts, biases, and sometimes, outright errors. Albert Moukheiber's "Your Brain Is Playing Tricks On You" delves into these fascinating mental mechanisms, explaining why we hold strong convictions even when flawed, succumb to fake news, or experience baseless emotions. This book reveals how our limited attention and brain capacities create a subjective reality, making us vulnerable to cognitive biases. Drawing on daily examples and psychosocial experiments, Moukheiber provides practical strategies to identify and mitigate these biases, fostering more critical thinking and a deeper understanding of our own perceptions and beliefs. Why You Should Read? Understand the inherent biases in how your brain processes information. Learn practical methods to challenge your own thinking and perceptions. Discover why misinformation spreads easily and how to be more discerning. Gain insight into the building blocks of human perception, cognition, and behavior.
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