Alex O. Imas

Alex O. Imas is a behavioral economist, professor of economics and behavioral science at the University of Chicago Booth School of Business. He is co-author of The Winner's Curse, an accessible tour of behavioral economics explaining the persistent cognitive errors — anchoring, overconfidence, attachment — that drive markets and decisions.

A scholar of how feelings shape economic choices, Imas has also studied the psychology of future selves and loss. His popular writing, in the tradition of Thaler and Kahneman, is read by executives and students who want the precise research behind the counter-intuitive ways we value things.