Ambi Parameswaran

Ambi Parameswaran is an Indian advertising industry leader and author, formerly CEO of the advertising agency FCB Ulka, and founder of brand design firm Brand-Building.com. His books — including Nawabs, Nudes, Noodles and the classic Build Brand Value — use the stories of Indian consumer brands to teach the craft of marketing and brand building.

Parameswaran has over three decades of experience in Indian advertising and serves on boards and juries across the industry. He writes for marketers, students and curious readers, blending case histories of Indian brands from Tata Salt to Brooke Bond with clear, practice-based marketing theory.