Anindya Ghose

Anindya Ghose is an Indian-American economist and professor of business at New York University's Stern School, where he holds the Heinz Riehl Chair. His research and his book Thrive analyse the economics of the mobile, data-driven world — how consumers, firms and the digital leash of trackers are reshaping business.

A pioneer of the "mobile economy" field, Ghose's work quantifies search, recommendations and the value of data, and he advises startups and companies around the world. His accessible book presents his findings for managers, pairing rigorous measurement with practical guidance on pricing, personalisation and the coming AI economy.